LIVE NATION has secured exclusive rights to host major concerts in the 2012 Olympic Stadium in Stratford later this year, with the Wireless Festival and Hard Rock Calling already lined up for the venue.
The company was awarded the opportunity to stage a number of blockbuster concerts at the Queen Elizabeth Olympic Park and Stadium by the London Legacy Development Corporation (LLDC), the organisation responsible for future use of the Olympic Park and its venues.
John Reid, president of concerts at Live Nation Europe, said: “We are delighted to be staging music concerts at the London Olympics venue, which last year became a globally-recognised site for outstanding performances – both in sport and music. Over the coming weeks, we intend to announce some major concerts with world-renowned artists, to firmly establish the Queen Elizabeth Olympic Park as the centerpiece for great live music in Europe.”
News of the planned events has been welcomed by major sponsors such as Hard Rock, the global operator of restaurants, hotels, casinos and music venues.
“Our Hard Rock venues around the world showcase more than 20,000 live music events a year,” said Hamish Dodds, president and chief executive of Hard Rock. “Over the last seven years, our flagship Hard Rock Calling concerts in London have achieved global recognition and we look forward to activating our new location in the Olympic Park in collaboration with the Mayor’s office and Live Nation."
The deal to stage events in the Olympic Park follows Live Nation’s successful staging of major London events including Hard Rock Calling, Wireless and BT London Live during the 2012 Games. The company also stages major UK festivals including Download, Reading & Leeds and Latitude. It hosted more than 400 concerts and entertainment performances across Europe in the past year, including for artists such as Bruce Springsteen, Rihanna and Coldplay.
“Live Nation is building its international presence and our plans for the London Olympic venue signal our commitment to further European expansion,” added Reid. “This unrivalled location will enable us to strengthen our role as the premier provider of great live music in 2013.”
Financial terms of the London Olympic venue contract have not been disclosed. Details of the music acts and dates to perform at the site will be announced in the first quarter of 2013.
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