Set up about five minutes from the main stage - but well out of range of the hoi polloi - is this little oasis of decadence and showboating that caters for performing artists and other musicians, celebrities and specially-invited guests - including me.
Each year has a theme - this year's appears to be a psychedelic twister of Mad Hatters tea party meets a nutty professors laboratory, which all glows in UV at night - but essentially it's there to give guests privacy and luxury at a festival.
|Fancy a jacuzzi?|
For those inclined this year you could get your make-up done, a fake tan, fashion tips, hairdressing and free headphones. You could even take a jacuzzi. But despite the VIP status of the guests, they still have to queue - sometimes for hours.
You are also granted two free meals a day at a selection of outlets and free drinks - ahh yes! - as well as other little treats.
And - perhaps most interesting for you music lovers (except for the free beer) - are the acoustic sets played by some of the festival artists on a much smaller stage. This year the likes of Paloma Faith and Labrinth performed. There are also some top, top DJs playing party music all day and long into the night.
|Jim Shaw's hairdressing gang|
|Paloma Faith performs to the Louder Lounge crowd|
Whether these faces ever go out in to the main arena, I don't know. Although Rupert Grint did once put on a horse's head to avoid being spotted by the masses. It didn't work.
The Louder Lounge is a bit of an odd place. A sort of twilight zone that sucks you in. You should be at the festival to go and see bands. And that is mainly what I do. But sometimes it is nice just to put your feet up for half hour and sup back a couple of cold Carlings.
|Some of the accommodation on offer to LL guests|
In these instances - and when the claustrophobia of a packed festival kicks in - I need the Virgin Media Louder Lounge to get me through.
Thankfully this year - I think because more women were there to see the likes of Beyonce and Jessie J - the mood was less macho and threatening.
Yet the Louder Lounge was still as needed as ever, as I'm sure it will be next year - if they have me back!