The track is taken from the York four-piece's debut album Follow The Truth, which will be released through Two Star Records on September 29th.
It was recorded at InnerSounds Studios with Sam and Joe Graves (Axewound, Glamour Of The Kill, Asking Alexandria).
The band told RealSoundsOK: "Love is the Bull is a take on the common idiom; ‘like a bull in a china shop’. It’s a way of describing how love can be careless and thrown around without regard for people in its path.
"The video we recorded for the single lent itself to be artistic and stylistic in the sense that we decided upon a role reversal. To have a bull in a china shop is to have something destructive in a delicate place. We decided to put someone delicate within a place that had been succumbed to destruction.
"The single comes from our debut album, ‘…Follow the Truth’ which encapsulates both discovery and reconciliation with ‘Truth’ as a binding factor for all of the songs. We write about what we know and have not held anything back.
"Everything we have written about is personal and delves right down into the psyche of the band's way of thinking along with indication of personal experiences."
For more on the band, including all the usual links, visit www.uatrband.com